Logo Evolution

First Logo:

This was my primary design for the band logo. However, after applying this image to the first draft of the digipak, I decided that it was too crowded and flashy. I instead settled on using one simple font with no imagery. This was my result -

New Logo:

Music Video Brainstorm

Music Video Timeline

Music Videos are a form of promotion for [a] musicians' new single or album. Music videos can be made on smaller budgets for artists that are less popular/up and coming, or they can have an incredibly large budget for widely recognised and popular who want a more impressive and expensive looking video. This is a timeline documenting the most significant events in music video history:



1967: The Beatles released their music video television promos for two new songs, Penny Lane and Strawberry Fields Forever



1969:  David Bowie released his music video for Space Oddity. However, no official music videos had been released prior to this, so this was still only made using live footage



1970: Top of Pops aired on british TV, an increasingly large line up of artists varying in genre performed live (or supposedly live) as a way of promoting their soon to be released single or album



1975: Queen released their iconic music video for Bohemian Rhapsody (directed by Bruce Gowers)


1977: Buggles: Video Killed The Radio Star music video was released



1980: David Bowie released a music video for Ashes to Ashes



1981: MTV launches, being the first music-only channel to televise music videos



1983: Micheal Jackson released his music video for Thriller, being presented more like a short film than a music video. Thus setting a new standard for high budget music videos



1985: Vh1 started, becoming another way for artists to distribute their music videos and promote their new singles/albums



1987: MTV Europe launched, reaching a larger audience by appealing to other countries and areas.

Audience Profile

Genre Research

Hard Rock presentation from Tyler Szilagyi

Adorno and Horkheimer

Theodor Adorno (philosopher, sociologist and composer) and Max Horkheimer (philosopher and sociologist) were both significant members of the Frankfurt School of social research. Both were two German theorists who fled Germany during World War II, thus migrating to New York in 1935. The pair produced the book 'The Culture Industry: Enlightenment as Mass Deception' in 1944. This book accumulated their theory that pop culture is essentially a commodity and that it is mass produced to the mass public. This suggests that the forms of films, radios, pop music and music videos consist of certain idelogies and beliefs/messages that are distributed (sometimes subliminally) within this variation of formats to deliver a message or cultural ideology to mass audiences. The pair both stated that the the culture industry depends upon the most powerful sectors within the industry. Essentially, The Culture Industry is the society which is being over run and dictated by industrialisation of mass pop-culture in general. Rather than being encouraged of freedom and uniqueness.

These are two famous quotes in involvement with 'The Culture Theory':

• "Enthusiastic obedience to the rhythm of the iron system"
• "The culture industry not so much adapts to the reactions of its customers as it counterfeits them"

Unit Brief

Briefs 
When centres choose briefs to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centres should also bear in mind the key areas: forms and conventions, production contexts, the role of technologies, audiences/users and representations. 
The set briefs are as follows:

The purpose of this unit is firstly to assess candidates’ ability to plan and construct media products using appropriate technical and creative skills (AO3); secondly to assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2); and finally to assess candidates’ ability to undertake, apply and present appropriate research (AO4). The unit requires candidates to engage with contemporary media technologies, giving them the opportunity to develop their own skills in these technologies. It also enables them to develop the skills of presentation that are required for further study at higher levels and in the workplace.

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. From this brief, candidates will produce: 

• a media portfolio, comprising a main and ancillary texts; 
• a presentation of their research, planning and evaluation in digital format(s).
  The media portfolio will be produced through a combination of two or more of the following media: 

• Video 
• Print 
• Web-based 
• Audio 
• Games software 
  Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are: 

• Ablog 
• DVD extras 
• A podcast 
• A powerpoint 
• A Website 
• Or a combination of two or more of the above.
  
  
  Briefs 
  1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

  • a website homepage for the band; 
  • a digipak for the album’s release; 
  • a magazine advertisement for the digipak.