Logo Evolution

First Logo:

This was my primary design for the band logo. However, after applying this image to the first draft of the digipak, I decided that it was too crowded and flashy. I instead settled on using one simple font with no imagery. This was my result -

New Logo:

Music Video Brainstorm

Music Video Timeline

Music Videos are a form of promotion for [a] musicians' new single or album. Music videos can be made on smaller budgets for artists that are less popular/up and coming, or they can have an incredibly large budget for widely recognised and popular who want a more impressive and expensive looking video. This is a timeline documenting the most significant events in music video history:



1967: The Beatles released their music video television promos for two new songs, Penny Lane and Strawberry Fields Forever



1969:  David Bowie released his music video for Space Oddity. However, no official music videos had been released prior to this, so this was still only made using live footage



1970: Top of Pops aired on british TV, an increasingly large line up of artists varying in genre performed live (or supposedly live) as a way of promoting their soon to be released single or album



1975: Queen released their iconic music video for Bohemian Rhapsody (directed by Bruce Gowers)


1977: Buggles: Video Killed The Radio Star music video was released



1980: David Bowie released a music video for Ashes to Ashes



1981: MTV launches, being the first music-only channel to televise music videos



1983: Micheal Jackson released his music video for Thriller, being presented more like a short film than a music video. Thus setting a new standard for high budget music videos



1985: Vh1 started, becoming another way for artists to distribute their music videos and promote their new singles/albums



1987: MTV Europe launched, reaching a larger audience by appealing to other countries and areas.

Audience Profile

Genre Research

Hard Rock presentation from Tyler Szilagyi

Adorno and Horkheimer

Theodor Adorno (philosopher, sociologist and composer) and Max Horkheimer (philosopher and sociologist) were both significant members of the Frankfurt School of social research. Both were two German theorists who fled Germany during World War II, thus migrating to New York in 1935. The pair produced the book 'The Culture Industry: Enlightenment as Mass Deception' in 1944. This book accumulated their theory that pop culture is essentially a commodity and that it is mass produced to the mass public. This suggests that the forms of films, radios, pop music and music videos consist of certain idelogies and beliefs/messages that are distributed (sometimes subliminally) within this variation of formats to deliver a message or cultural ideology to mass audiences. The pair both stated that the the culture industry depends upon the most powerful sectors within the industry. Essentially, The Culture Industry is the society which is being over run and dictated by industrialisation of mass pop-culture in general. Rather than being encouraged of freedom and uniqueness.

These are two famous quotes in involvement with 'The Culture Theory':

• "Enthusiastic obedience to the rhythm of the iron system"
• "The culture industry not so much adapts to the reactions of its customers as it counterfeits them"

Unit Brief

Briefs 
When centres choose briefs to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centres should also bear in mind the key areas: forms and conventions, production contexts, the role of technologies, audiences/users and representations. 
The set briefs are as follows:

The purpose of this unit is firstly to assess candidates’ ability to plan and construct media products using appropriate technical and creative skills (AO3); secondly to assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2); and finally to assess candidates’ ability to undertake, apply and present appropriate research (AO4). The unit requires candidates to engage with contemporary media technologies, giving them the opportunity to develop their own skills in these technologies. It also enables them to develop the skills of presentation that are required for further study at higher levels and in the workplace.

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. From this brief, candidates will produce: 

• a media portfolio, comprising a main and ancillary texts; 
• a presentation of their research, planning and evaluation in digital format(s).
  The media portfolio will be produced through a combination of two or more of the following media: 

• Video 
• Print 
• Web-based 
• Audio 
• Games software 
  Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are: 

• Ablog 
• DVD extras 
• A podcast 
• A powerpoint 
• A Website 
• Or a combination of two or more of the above.
  
  
  Briefs 
  1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

  • a website homepage for the band; 
  • a digipak for the album’s release; 
  • a magazine advertisement for the digipak.

Goodwin's Theory

There's a set of rules and conventions for Goodwin's theory of music video's,
These set the boundaries for analysis.

These include:

A relationship between the song and visuals.
Intertextuality references.
Notion of looking.
Voyeurism.
Demand of the record label.
Performance based, narrative based or concept based music video. - Narrative and performance.
Star Image (protagonist), lots of camera shots making him/her the centre of attention.

Chosen Genre

I have chosen Rock as the genre for my music, specifically Hard Rock. This is a genre I have a deep interest in and I personally think I can make a unique, stylistic music video which still applies to the typical conventions of this genre

Genre Brainstorm

This is my genre brainstorm. It focuses largely on the rock genre (as that is the genre I have chosen to use), however also documents other genres and subgenres.

SCREENSHOTS OF SIMILAR VIDEOS

THESE ARE SOME SCREENSHOTS OF 

SIMILAR MUSIC VIDEOS THAT I HAVE 

COLLECTED:

SHINEDOWN 'CUT THE CORD'

SHINEDOWN 'CUT THE CORD'

SHINEDOWN 'CUT THE CORD'

SHINEDOWN 'CUT THE CORD'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

ONE OK ROCK 'DEEPER DEEPER'

KNOW YOUR ENEMY 'SHOCL HAZARD'

TWENTY ONE PILOTS 'FAIRLY LOCAL'

TWENTY ONE PILOTS 'FAIRLY LOCAL'

TWENTY ONE PILOTS 'FAIRLY LOCAL'

TWENTY ONE PILOTS 'FAIRLY LOCAL'

TWENTY ONE PILOTS 'FAIRLY LOCAL'

TYLER BRYANT & THE SHAKEDOWN
'LOADED DICE AND BURIED MONEY'

TYLER BRYANT & THE SHAKEDOWN
'LOADED DICE AND BURIED MONEY'

TYLER BRYANT & THE SHAKEDOWN
'LOADED DICE AND BURIED MONEY'

TYLER BRYANT & THE SHAKEDOWN
'LOADED DICE AND BURIED MONEY'

TYLER BRYANT & THE SHAKEDOWN
'LOADED DICE AND BURIED MONEY'

ONE OK ROCK 'MIGHTY LONG FALL'

ONE OK ROCK 'MIGHTY LONG FALL'

ONE OK ROCK 'MIGHTY LONG FALL'

ONE OK ROCK 'MIGHTY LONG FALL'

Similar Artists

SIMILAR ARTISTS

METALLICA (LOGO)

METALLICA

BLACK SABBATH (LOGO)

BLACK SABBATH

HEAVEN'S BASEMENT (BAND AND LOGO)

LED-ZEPPELIN (LOGO)

LED-ZEPPELIN

UNCLE ACID LOGO

UNCLE ACID

ROYAL BLOOD (LOGO)

ROYAL BLOOD

Advanced Portfolio

Coursework- music video, digipak, magazine advert promoting digipak
Blog- research and planning + evaluation

Non-explicit
Don't heavily rely on found footage
Cinematography experimentation

Digipak and promotion - individual

working on Photoshop pieces until Christmas

Section A - evaluating practical coursework from yr 12 - 13
Section B - collective identity -how women are represented in 2 media texts music vids/print

The album cover is designed to promote the artist's USP

Iconic Head Shot
Iconic graphic design
Iconic Image (no artist)

Digipak is six panels
-front cover
-tracklisting
-spines

Magazine advert - two ways to do it
                            - can be digipak front cover
                            - alternative image with smaller cover

Technical Codes

Technical Codes

• As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning. 
• Camera movement, angle and shot distance all need to be analysed
• Camera movement may accompany movement of performers [walking, dancing, etc] but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage.
• The close up does predominate, as in most TV, partly because of the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. It also emphasises half of the commodity on sale [not just the song, but the artist, and particularly the voice]

Technical Codes- Editing

• Though the most common form of editing associated with the music promo is fast cut montage, rendering many of the images impossible to grasp on first viewing thus ensuring multiple viewing, there are videos which use slow pace and gentler transitions to establish mood.
• This is particularly apparent for the work of many female solo artists with a broad audience appeal such as Dido
• Often enhancing the editing are digital effects which play with the original images to offer different kinds of pleasure for the audience. This might take the form of split screens, colourisation and of course blockbuster film style CGI

Development of Technical Codes

• The key innovation in the development of the modern music video was, of course, video recording and editing processes, along with the development of a number of related effects such as chroma-key or Green/Blue Screen
• The advent of high-quality colour videotape recorders and portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply in comparison to the relatively high costs of using film

In the 1990s, a number of technical codes became common:

• Most common form of editing associated with the music promo is fast cut montage
• Many images impossible to grasp on first viewing thus ensuring multiple viewing
• Split screens, colourisation are also commonly used effects
• Non-representation techniques, in which the musical artist is never shown, become more common
• Lack of edits, Long take/steadicam also a common experimentation

Pop Music TV Shows

Pop Music TV Shows
1970: The record industry discovers TV-Shows as a great opportunity to
promote their artists.

They focus on producing short "Promos", early music videos which
started to replace to live performance of the artist on the Tv-stage.

Bohemian Rhapsody

1975: Bohemian Rhapsody, a groundbreaking video released by Queen,
marked the beginning of the video era and set the language for the
Modern music video. The video is considered one of the first to use
advanced visual effects.
Music video uses a combination of lives performance and some sort of
set performance.

History of a music video

History of music video

The invention of film and cinema brought about the possibility of
combining music and moving images.
Advances in technology have turned the music video into what it is
today but you might be surprised at where it came from...

The early years...
        1.      Surprisingly, music videos have been around since the 1920s.
        2.      Many Jazz musicians of the time,such as Bessie Smith,made short
films to accompany popular songs..
There are music videos that are not the modern music videos that we
know about it  now.

Bob Dylan

1965: Bob Dylan Films
Subterranean Homesick Blues as a segment for D.A. Pennebaker's film,
Dont look Back-widely credited as one of the first modern music
videos.

Music videos was about live performance but this video illustrate the
lyrics of the song.