Thursday 22 September 2016

Goodwin's Theory

There's a set of rules and conventions for Goodwin's theory of music video's,
These set the boundaries for analysis.

These include:

A relationship between the song and visuals.
Intertextuality references.
Notion of looking.
Voyeurism.
Demand of the record label.
Performance based, narrative based or concept based music video. - Narrative and performance.
Star Image (protagonist), lots of camera shots making him/her the centre of attention.

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